Hey, creatives—if you’re thinking of launching something in 2022 (especially amid economic uncertainty),

it’s crucial you read this!

Get the editorial calendar playbook to strategize, organize, and craft marketing content that power-glides into your upcoming launch.

... throw up a peace sign ✌️& walk away from that folder full of printable content organizers and calendars from Pinterest.

The daily prompt filled calendars.

The content theme (or "bucket") rotation game ... for a while.

Until you look up and realize your content isn't driving the bottom line of your creative business into a launch campaign (and social media is starting to feel like a drain on your energy or spontaneity ... not to mention a ginormous time suck).

And if your social media + content posting IS your marketing campaign during a time when you're likely fighting for the very survival of your creative business ...

Keeping up with a steady spreadsheet rotation of "the perfect mix" is exhausting (at least for some of us, if you can do it for 365 days & love life, you do you, boo). Like I said, social media + content posting ISN'T your marketing calendar, it's part of the campaign vehicle. Your content strategy needs to stand on its own—and no, monthly "themes" don't count.

Lol—have you seen my accounts?? YES, you need to be consistent. But if you don't WANT to post 365 days? There's an argument to be made for quality over quantity. I built a half-million dollar copywriting business in 3 years, and I'd rather be with my kids + husband at the taco joint than tapping away at my Macbook. Real life > internet life. You do you (and do it consistently!), but you don't have to be all the places all the time every day.

Missing out on the pressure cooker that a good launch can be!? 

^^ this is one of the #1 mistakes I see creative entrepreneurs making in their marketing. And if you're NOT yet launching your services, it's time to start building a pressurized marketing campaign around them now.

>>> “I listen to what the people want, and then base my content around the questions they're asking or the themes that will likely get the most traction … but that’s pretty much the extent of my marketing strategy. Eventually, the 'free' content scales tip in my favor—right??”

>>> “I have a rhythm of content categories, scheduling posts for the week, and writing a month's worth of captions in one sitting then pulling and tweaking when posting live. But my launches fall flat. Is it me?? It must be me ... "

>>> “I launched a new website ... but uh, it definitely didn't feel like my T-Swift-album-drop building business moment.”

… use this single-most effective launch campaign strategy to produce mass sales-driving content in less time ... and it's soooo easy.

*whew!*

Aka what MOST content calendar plans won't tell you about how to plan content for pre-launching & buzz-building ...

If your content strategy isn't built upon a measurable marketing strategy or annual revenue plan, it's a sand-castle blueprint. << I learned that in corporate marketing ... entrepreneurship simply sealed the deal: Consistent posting, pretty grids, and following stats doesn't alone equal launch success.

I emoji-heart eye love marketing. 😍 I love magazine-like content consistency. But I love the rhythms of life offline more. 

I adore creating content, which I decided 2 seconds after building my first blog at Southern Living magazine in 2009. But 10+ years later? I've realized I don't want to create more noise in this overfilled digital world (let’s call it “ethical content & copywriting” … is that a thing? It is now.).

And the more I build a creative small business and worked as a launch copywriter, I realized when you’re not in launch, you’re in pre-launch. 

^^ This is the part of content marketing most creatives skip ^^

As I built up my

copywriting business,

 it hit me:

I had my content + launch campaign breakthrough: what if I start with sales metrics I NEED to hit to pay myself, craft the marketing plan backwards, pick the publishing platforms I like, and create as little new, out-of-the-box content as possible ... but spend MOST my time promoting it?

I tried it for a year. Then two. Then 3. I taught it to small coaching group of creatives to see if they could get results. I walked 1-on-1 clients through it.

Things were catching on, so naturally, I prettied it up with a cocktail party ready name. ;)

There's an actual strategy behind content marketing if you want to be profitable—not just consistent and followed. 

This is mine.

Build your quarterly champagne 

campaign system

sell through my pre-launch calendar 

PILLAR PIECE SYSTEM

grab SAMPLE LAUNCH CALENDAR TIMELINES

get daily, weekly, + marketing 

to-do list prompts

Know exactly what a timeline looks like leading up to a launch—so you can start priming your audience at the right time. <<< Take it from me, I've been a launch copywriter for 4 years + had 4 six-figure launches of my own. I'm going through every step of the process to magic carpet you riiiight into your own launch. 

Craft a custom content & pre-launch checklist strategy that builds on the best time for YOU to run certain promotions (not what some Pinterest freebie says you should focus on that month). Create ideas in bulk and stay consistent with your content and social media posts that drive to your most profitable offers.

See how to plan out your content—no more guesswork or nerves about saying too much when you launch ... you’ll provide your audience enough time to prepare and actually anticipate what you’re selling. Quit hot-mess promotion periods for good, and build an effective, strategic, and stress-free pre-launch plan.

quit struggling to combine storytelling & selling

for your next big launch

Sometimes we're so busy building the thing or serving clients that we forget to prime our audience well.

Prep to promote your launch with all the hype it deserves.

playbook including:

The Quarterly Champagne Campaign system printable workbook

3 styles of weekly content planning templates

Pulling that editorial strategy into a weekly roadmap won't be a struggle with these templates: find options for Asana, Trello,  and good ol' pen and paper (my fave!) to implement your overall annual goals.

3 Sample Launch Calendar timeline Templates

Metrics & Goals Tracker pack

Setting your expectations is everything for a launch: I know you have big goals, but let's make sure they're REALISTIC. With a combo of my dynamic spreedsheet launch calculator and paper printable pre- and post-launch stats tracker, you can monitor your success.

Content Marketing Resources Toolkit

The Website, Product, or Service Copy + Content launch ChecklisT

blue jeans without trying them on first.

whatevs, feeling all oprah 

up in here:

After you knock out the Primed to Launch Playbook, you'll be ready to put out all your new content with my launch planner—these 3 tools will get you there even faster.

My marketing 

to-do list prompts

Saddle up beside my desk and see what I'm up to on a a daily, weekly, and monthly basis on the marketing side of my business. Breathe fresh life into your marketing plan and steal an idea or two (or all of them, that's fine).  

Valued at $97

How I Get 1 Month of Content Done in a Day audio training

You're busy, I get it. So pop this audio training in podcast-style & lace up for your next walk: hear how I bust out my #MarketingMondays and front-load your week well, too.

Valued at $97

an email welcome sequence outline

Afraid you won't have enough traffic to your website or offer? Let's pin-point the next peace of your content + audience funnel and make sure you're priming them away from social media and in their inboxes.

Valued at $97

4,391+ students have trusted me with this specific pre-launch curriculum. Here's why you can, too.

IDA WINSTEAD

HYGGE DESIGN CO.

"I spend way less time confused about how to start or even plan out my content."

"This was so worth the investment and then some. I gained so much clarity and started looking at the world (and stories) in a completely different way. I'm more confident kicking things off with a little story and sharing more of my life with my audience as I’m sharing free content! I get so many compliments from people about how authentic my needle-moving content feels—which has helped me attract more ideal clients and book those people that want to work with ME!"

SORCHA MACKENZIE

BRAND CONSULTANT

I’ve been obsessed with figuring out how to help creatives get words that convert WITHOUT always hiring out a pro copywriter since the day I became an entrepreneur.  

100+ clients, 5,500+ students, and multiple six-figures in revenue later, I’ve pinpointed what it is helps lock in million dollah launches for clients like Jenna Kutcher, Hillary Rushford, and Julie Solomon—and get YOU the DIY tips and tricks to how I do it.

And yup, I could have easily charged $400+ for this. 

… but I’m SICK of creative, pretty grids for posting’s sake ...

... and I’m SICK of hearing about failed launches when the problem was that no one was primed for the offer ...

... and I’m damn tired of exhausted creatives who can’t spend time on their art because they’re trying to figure out why their marketing isn’t making them money.

So I’m keeping the price irresistibly low for a reason:

At a global pandemic time like this, I'm going ALL in on serving creative small business owners at price points that don't break our carefully-earned piggy banks.

I desperately want you to get your hands on this ...

^^ not a typo.

Yep.

You get the whole 40-page playbook + bundle of templates for 

*less* than your Anthro styling prop run.

And by playbook completion? You’ll have pre-launch calendar & sustainable strategy to create more content in less time.

& CRAFT CONTENT THAT LEADS INTO YOUR UPCOMING LAUNCH

Total Value? $973

I would typically charge $197 for this, but ...

(And based off these comments, you'll get the idea of my teaching style.)

Or, lemme save you an email: simply check out the FAQ below.

& CRAFT CONTENT THAT LEADS INTO YOUR UPCOMING LAUNCH

TOTAL VALUE? $973

I WOULD TYPICALLY CHARGE $197 FOR THIS, BUT ...

Primed to Launch™ Playbook:

I’m not a "creative"—is 

this for me? 

Yep, it sure can! Here's what I always say to the "what do you consider creative" question: if you've watched my YouTubes, soaked up my free content, and have learned something, you'll be juusssttt fine. I specifically market to creatives, artsy-types, and wedding industry pros—but I've had plenty of "non" traditional creative-types come into my curriculum and leave with tighter messaging. While I can't guarantee your outcome, here's what can confidently say: PtL is ideal if you need to use content marketing in your business, because it will train you to think like a marketing strategist. Again, if you've soaked up my free stuff (there's a lot of it, sry not sry) and enjoy it, you'll be just fine.

I don’t do launches—is 

this for me?

Does this teach me how 

to launch?

I'm going to get you as close as possible to the big day you've circled on the calendar. After years working on corporate launches then moving into the creative space and working on dozens of client launches, one of the biggest problems I saw was the lack of audience priming. That's why I made PtL. So if you (rightly) consider that priming is part of launching, then yes. I'm not going to leave you hanging—after you get through the pre-launch section of the playbook, I'll hook you up with some launch checklists & tools for your launch week, too.

How long will this take me to do?

Sure, I'm handing over loads of caption copy and prompts, but half the POINT of social media is that it's a real time cocktail party of conversation. Instead, give me a full, solid 8 hour work day, and you'll leave with your annual marketing plan mapped out, your Quarterly Champagne Campaign System launches calendared in, your 4-6 pre-launch content pieces planned for each launch, and the know-how to fill in the rest of the gaps with repurposed content and mini-launches. All you need to do is schedule time monthly to use my prompts and create content that makes you come alive, and use the tools I show you to schedule things once a week.

I’m inside Copywriting for Creatives .. how is this different?

Oh, okay now Copywriting for Creatives™ is my BABY! They're different, but like I say in my YouTube video about content writing vs. copywriting, there's some overlap.

Here's what Leah, a student inside CfC, had to say: "This is basically required reading for CfCers. At the end of CfC, I was equipped to write my site, but kind of just like ... ok now what?! I had this feeling of an overwhelming amount of knowledge. PtL took all of that "now I know how to write in a salesy, but not gross way" knowledge and apply it with an actual roadmap. I know you have them as two separate offerings, but it seems like people NEED this part 2 as a way to make that leap. I guess I shouldn't speak for others, but I certainly needed this."

That should help clear things up. :)

you’re my type—I weigh decisions like crazy, too.

and the idea of creating a plan looms like a mountain you can't see over …

… voila. 

I’ll be your little sherpa to the top. ;)

your content calendar for the remainder of the month. 

Let me help you fill in those blank lines—

and connect it to HoneyBook/Dubsado/PayPal cha-CHINGS ...

... as we ride out this COVID-19 storm together.

& CRAFT CONTENT THAT LEADS INTO YOUR UPCOMING LAUNCH

TOTAL VALUE? $973

I WOULD TYPICALLY CHARGE $197 FOR THIS, BUT ...

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