Psstt—don't hit refresh, "back," or reload ...
This is a one time offer that you WILL NOT SEE again.
This ADD-ON is ONLY for new members of the Primed to Launch family LIKE YOU.
Alllll your marketing efforts (which will rock 'em, sock 'em, because you snagged PtL, you smarty pants you) ...
THEY ALL DRIVE TO ONE THING:
your offer page.
And your launch will fall flat like day-old bubbly if that baby doesn’t POP (aka convert, in le scientific terms.)
Grab my crowd fave plug-and-play Sweet 16-Point Sales Page Copy Template & get your entire sales page copy up to snuff in a matter of mere hours.
Add on my proven Sweet 16 Sales Page System at a 67% ONE-TIME-ONLY
DISCOUNT—for just one additional payment of $97.
**this 67% offer isn't listed publicly, and is ONLY for new Primed to Launch purchasers.
This ADD-ON is ONLY for new members of the Primed to Launch family LIKE YOU.
Alllll your marketing efforts (which will rock 'em, sock 'em, because you snagged PtL, you smarty pants you) ...
THEY ALL DRIVE TO ONE THING:
your offer page.
And your launch will fall flat like day-old bubbly if that baby doesn’t POP (aka convert, in le scientific terms.)
Grab my crowd fave plug-and-play Sweet 16-Point Sales Page Copy Template & get your entire sales page copy up to snuff in a matter of mere hours.
Add on my proven Sweet 16 Sales Page System at a 67%
ONE-TIME-ONLY
DISCOUNT—for just one additional payment of $97.
**this 67% offer isn't listed publicly, and is ONLY for new Primed to Launch purchasers.
Between you, me & the Internet ...
... charging just $97 for the exact same sales page template we use to write my copywriting agency clients $5K+ sales pages …
... is a little ridiculous.
Nope. That can’t happen on my watch.
Snag it before I change my mind on this price point. 🙃
For creative entrepreneurs selling their life’s work on the interwebs—
& wishin’, hopin’, prayin’ ppl hand over their CC digits:
It’s basically the Emerald City at the end of your sales-messaging Yellow Brick Road.
And if your sales argument is lawyered up to win your readers’ business? (With receipts 💰to prove it, of course) HECK yes.
You go, Glen CoCo.
But .. if it flops? If your sales page doesn’t hit conversion rate standards?
Woof. That hurts.
It’s the crescendo moment in your
entire LAUNCH & marketing campaign.
And after all your launch efforts … I want to make sure your offer page hooks your readers’ attention, gives them that “did she read my journal?” moment, and (chyup) keeps ‘em up at night because they dang-well know they need what you’re sellin’.
BECAUSE NOPE, UNFORTUNATELY...
You've hooked 'em with your stellar launch campaign.
And now that your buyers KNOW you exist,
you’ve gotta spell out the deets of what you built
& lawyer up to explain the value/price point ...
(without giving used car salesman vibes)
THAT LOOKS LIKE creating your stud launch campaign (check! ✅),THEN ...
NO. 1
Following my 27-page Sweet 16-Point Sales Page Plug-&-Play Formula to hit the EXACT percentage of emo copy to features/benefits copy you need—so your peeps feel seen, heard & understood—without feeling like they’re being manipulated into an impulsive or hasty purchase.
NO. 2
Using my savvy, auto-populating spreadsheet Sweet 16-Point Sales Page Primer to MadLib-style the sales arguments for the 4 major buyer styles (from logical to emotional—we gotta respect ‘em all) and take the guesswork out of how & when to mention your offer’s nitty-gritty deets.
NO. 3
Separating your feelings from the facts with the 15-Minute S16SP Audit to make sure your sales page doesn’t just sound like you, but speaks to your peeps … & watching a 14-min. over-the-shoulder copy install video to see how copy marries design to make magic
… regardless of whether you’re selling a physical product, a service, or even a luxury/nice-to-have item
... and even if you think it isn’t actually a “solution” to their problems.
(psst … it probably is! I gotchu.).
Drive home your launch with the
Get your hands on the backbone we use with all of our agency clients
& for all my own sales pages.
(This one included.)
All sensitive customer data is encrypted, safeguarded, and confidential through SSL.
No thanks, I don't need this crowd-favorite copywriting template! Get on with it! →
LAUNCHING IS A NUMBERS GAME:
(which you'll learn how to do inside Primed to Launch!)
… & then WATCH 👏🏻 IT 👏🏻 DO 👏🏻 THE 👏🏻 WORK 👏🏻.
AFTER ALL THAT SHAKING THE CHAMPS BOTTLE 🍾
If the sales page doesn't strike in JUST the right spot, we've got a major problem.
Simply put ...
Hang your hat on the proven copy formula that pulls all the mandatory psychological levers (that’d be 16 of ‘em)
… to ensure you speak to all types of buyers & take them on an emotion-meets-rational-thinking journey that closes ze sale.
My most-requested copywriting template ever, trusted by 8,160 purchasers:
A step-by-step guide to DIY your sales page copy in just a couple of hours.
(HINT, I'M USING IT RIGHT NOW.)
I’ll show you how to structure & weave your message through your high-converting page with exactly what needs to be included (& in exactly what order)
—down to every last word + headline …
… so you can help people understand the VALUE of your offer … & decide to buy.
Instant access to the plug-and-play, 27-page Sweet 16 Sales Page Copy Template Google Doc and printable formats to walk you in-depth through writing EVERY one of the 16 sections your page must include.
The digital Sales Page Primer Spreadsheet, so you can gather everything you need about your offer and follow the steps of my signature Client Voice Hacking process to get in the ~mood~ to have your dreamboat customers drooling.
An auto-populating Sales Page Primer Party Starter Copy Generator, a tool to automatically drum up HUNDREDS of combos of sales copy prompts.
More than 32 headline & crosshead/subheadline copy starters & prompts
39+ swipes & examples from clients, students, & customers just like you
All sensitive customer data is encrypted, safeguarded, and confidential through SSL.
No thanks, I don't need this crowd-favorite copywriting template! Get on with it! →
a streamlined, organized business.
to decide what you're going to focus on each day—instead of letting a social media scroll dictate your to-do list with what your industry "tells" you you should be doing each week.
to discover pockets of focus time, where you can do the things ONLY you can do.
a hand to help stay on top of some of the admin sides of things, so you can back, back, back it up from the necessary mundane & concentrate on your craft.
white space, so you can be a high-functioning, high-performing entrepreneur AND HUMAN BEING who thinks, processes, and creates.
STEP ONE:
Kick off the copy project with an easy-to-follow fill-in-the-blank formula. This will pull the ideas, details, & info outta your head and get it organized on the page to set you up for success.
Complete the Offer Drilldown process to get clear on what you’re offering (including nitty-gritty details like payment plans and more), who it’s for, what it will help them achieve or solve, & why your offer is different than your competition.
Tick through 38 questions—this is about all we need to process through to get started selling what makes YOU & your offer different from the rest.
Don't think you solve a problem? I gotchu. I hear this ALL the time working with creatives. Snag 22 Problem Solver Mindset Shifts—it's likely your ideal client or customer is thinking one of these (even if they're not saying it).
Simply organize the data you’ve collected in your Client Voice Hacking research to be sure you have it queued up and ready to use as you write.
STEP TWO:
Through a lil’ bit of spreadsheet magic, the Sales Page Primer will build a framework for your sales page that hop-skips past that dreadful blank-page, blinking-cursor phase of copywriting that every creative dreads.
It's sorta like an AI copy generator, but backed by a sales copywriting agency that's been around the block: Click to the next tab & see prompts ready to go for each of the 16 sections of your sales page.
Dropdowns, selections, and multiple-choice galore! The Sweet 16 Party Starter Copy Generator will take the guesswork out of your copywriting to outline all 16 points of the sales page framework.
Take plug & play to the next level by trying on 99+ different copy structure & prompt options without falling prey to the writing/re-writing cycle.
By the time you click through this tab of the spreadsheet, you'll have ideas autopopulated to move over to your copy draft itself.
STEP THREE:
With your Sketchbook & Party Starter Copy Generator backin’ you up, open up the Sweet 16-Point Sales Page Template document itself: time to start plugging in the copy your template.
No more guessing what goes where—navigate the precise, step-by-step 16 Sales Points to see how (and in what order) to present your well-crafted sales argument.
Write(er, write-ish … hey-o, prompts!!) with confidence, knowing your sales page is set up to speak to all four buyer types—you'll see more than 32+ different client & student section examples for inspo along the way.
You're a "but why" question asker? I get it. Me too. Enjoy a brief before each of the 16 sections to take you behind-the-scenes & communicate psychologically what's going on at this point in the page.
See more than 39 headlines & crosshead copy swipes in action—let 'em inspire you to DIY your own ... or just steal mine, that's what they're there for!
AND WHILE WE'RE AT IT ...
Snag the Sweet 16 Sales Page System now & lemme tuck a few more feathers in your sales page cap ... all on the house.
14-MIN. OVER-THE-SHOULDER INSTALL VIDEO
This is super meta, you ready? I video'd myself importing the copy for this very page into this very design. You can watch along as I make edits & adjustments, work within the messaging wireframe, & push towards gorgeous—yet skimmable—design.
15-Min. Sales Page SCORECARD CALCULATOR
Build the system backwards, fill your launch planner with pillar content, and spend 80% of the time promoting what took 20% of your time to create for your campaigns ... so you don't go flat.
83 COPYWRITING POWER WORDS PRINTABLE
Think Jen Anniston arm workout, but for your copy—let's get you some instant tone. Here's an editing sweep you can perform to add in some words that survive battle-tested truths of direct response marketing.
all together?
It's normally a pretty-dang-good steal in The Copy Bar template shop at $297…
Now, for a limited time—priced exclusively when paired with Primed to Launch:
YOURS, JUST $97 TODAY.
All sensitive customer data is encrypted, safeguarded, and confidential through SSL.
No thanks, I don't need this crowd-favorite copywriting template! Get on with it! →
6,893+ students have trusted me with this specific template.
Here's why you can trust my products, too.
⭐️⭐️⭐️⭐️⭐️
"I wrote a sales page that gave me 3 new clients in 24 hours."
"My email list has better click-through rates because the copy is way more interesting. I actually feel confident whn I create copy now. I'm about to launch my first course, & I'm genuinely excited to create all the copy for the launch!"
Rachael Kable,
Mindfulness mentor, award-winning blogger, & host of The Mindful Kind podcast
⭐️⭐️⭐️⭐️⭐️
"I've already seen an upswing in my traffic & sales!"
"I got so many ideas—I refer back to this template often. I think this upswing will only continue as I implement more of what Ashlyn teaches."
Alyson P.
⭐️⭐️⭐️⭐️⭐️
"I've already seen an upswing in my traffic & sales!"
"I got so many ideas—I refer back to this template often. I think this upswing will only continue as I implement more of what Ashlyn teaches."
Alyson P.
AND AS ALWAYS, YOU HAVE MY WORD.
AND HEY, I GET IT. I DON'T EVEN LIKE TO BUY BLUE JEANS WITHOUT TRYING THEM ON FIRST.
Our no-hassle, 7-day AW Test Drive Policy means that if you’re not satisfied , for any reason, we’ll work with you to make sure you’re happy, even if that means a full refund .
Because as you (likely) know at this point—launch copywriting ain't cheap.
And these days? I'm fighting for creative businesses right now the best way I know how:
By showing up and getting marketing tools into your hands,
so you can get your work out in a noisy world & get paid for what you do.
That’s why right now, you can add this on & enjoy instant, immediate access for just one payment of $97.
Look: This price point is essentially a crapshoot. TBH, I have no IDEA how long I can make this available. Maybe months ... Maybe weeks ... I don't know—because when ad costs get too high (and ads are changing like crazy right now!), I'll have to make the call whether or not to pull this BACK into a shop-only item.
So yep. No tricks & smoke-and-mirrors: this is a REAL limited-time offer.
You have Primed to Launch. Why stop short of a stud-tastic launch by after-thoughting the sales page?
🍾⚔️🥂💰
I've shared this EXACT framework with 1-on-1 clients paying four & five figures for insight into their launch campaign ... and now, it's your turn.
Is the Sweet 16-Point Template right for you?
q. 01
What kind of offers is this copy template for?
A. 01
The Sweet 16-Point Sales Page Template has been tried, tested, and proven with all kinds of offers across a myriad of industries. From fine-art to tech, consultanting to coaching, weddings to real estate … it works for both products & services.
q. 02
Exactly what happens after I purchase this?
a. 01
Check your inbox—internet fairies will make sure your receipt & order hits your inbox. Your order arrives digital download-style, so get ready to download files to your device and pop them open for use.
Inside your zipped file, you'll find plenty of instructions to peruse, plus the Over-the-Shoulder Copy Crafting™ tutorial where you'll learn how to make the most of your new template.
q. 03
What makes you so sure I can DIY my sales copy?
a. 03
Most copywriting templates haven't been tested and proven quite as much as mine have. Since 2016, the agency side of Ashlyn Writes has operated as my "lab"—a team of copywriters and I write email funnels, sales copy, and websites for creative entrepreneurs. I don't pull templates out of my bootie. Instead, I take what I'm testing and finding works for clients, then "templatize" that to sell in the shop.
The Copy Bar shop has had more than 2,000 individual purchases of copywriting templates—that's a lot of proof that these puppies work. ;)
q. 04
What if this template ends up not being a good fit for my business?
A. 04
We get it, sometimes things don't work out. That's why we offer a 7-day no-hassle refund for any reason. You don't have to show us anything. You don't have to prove anything. We'll ask you some simple admin questions to get your refund processed, and the funds will be back in your account within 6 business days.
q. 05
How is this different from Copywriting for Creatives?
a. 05
Oh, okay now Copywriting for Creatives™ is my BABY! They're different, but like I say in my YouTube video about content writing vs. copywriting, there's some overlap.
Here's what Leah, a student inside CfC, had to say: "This is basically required reading for CfCers. At the end of CfC, I was equipped to write my site, but kind of just like ... ok now what?! I had this feeling of an overwhelming amount of knowledge. PtL took all of that "now I know how to write in a salesy, but not gross way" knowledge and apply it with an actual roadmap. I know you have them as two separate offerings, but it seems like people NEED this part 2 as a way to make that leap. I guess I shouldn't speak for others, but I certainly needed this."
That should help clear things up. :)
(THIS IS CALLED THE HAIL-MARY SECTION—you'll learn about it inside the sweet 16 framework.)
If you already know your sales page will strike gold at industry-standard conversion rates?
Love to hear it—see ya inside PtL, baby!
BUT ...
... if you're guessing at what message goes where ... shrugged-shoulders at when to bring up the price ... & clueless on how to argue the value of what you do ...
... you're exactly why I broke my "I'll never sell my sales page framework" rule. 🙃
We’ve used this tool to serve more than 50+ custom launch copy clients. To build nearly a dozen sales pages for AW services & products. And more than 8,160 people have purchased & implemented the template straight from The Copy Bar shop … where it sells for $297.
I don't want you to miss out on the sales page copy fast-track—add on my template for just $97.
The ultimate step-by-step guide to DIY your sales page copy in a couple of hours
—trusted by more than 8,160 purchasers.
⭐️⭐️⭐️⭐️⭐️
The 27-page Sweet 16 Sales Page Copy Template document (valued at $297)
The digital Sales Page Primer Spreadsheet, including 22 Problem Solver Mindset Shifts & 38 Offer Drilldown questions (valued at $147)
The Sales Page Primer Party Starter Copy Generator, autopopulating & providing inspo with 99+ different copy structure & prompt options (valued at $197)
More than 32 different client & student section examples (valued at $97)
More than 39 different headline & crosshead copy swipes in action (valued at $97)
BONUS: 14 min. Over-the-Shoulder Install Video, so you can watch me move copy from page to design (Value $97)
BONUS: 15-min. Sales Page Scorecard Calculator & assessment guide (Value $47)
BONUS: 83 Copywriting Power Words Printable (Value $97)
- The Quarterly Champagne Campaign Workbook (Value $197)
- 3 Weekly Content Planning Templates (Value $147)
- 3 Sample Launch Calendar Timelines (Value $97)
- Metrics & Goals Tracker Pack (Value $97)
- Content Marketing Resources Toolkit (Value $97)
- The Ultimate Launch Copy & Content Checklist (Value $47)
- Marketing To-Do List Prompts (Value $97)
- 1 Month of Content in 1 Day Training (Value $97)
- A Suggested Welcome Sequence Outline (Value $97)
TOTAL VALUE? $1,076 ... AND I SELL IT IN THE COPY BAR FOR $297.
BUT BECAUSE YOU'RE HERE ...
That's 67% off the public price. We both know this is ridiculously low. ;) Grab it before I change my mind ... I never know how long I'll do things like this.
All sensitive customer data is encrypted, safeguarded, and confidential through SSL.
No thanks, I don't need this crowd-favorite copywriting template! Get on with it! →
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